About Us

Born from a Mother’s Heart. Woven with Care.

When Ritika became a mother to little Itisha, her world shifted overnight. Juggling pregnancy, the demands of a full-time job, and the round-the-clock love and care her child needed, she found herself in a space so familiar to millions of Indian mothers—where everything else fades, and your child becomes your entire universe.

Snugbug was born in those quiet, sleepless nights and chaotic, love-filled days—when Ritika realized just how much mothers give up, and how little the world gives back to them. She couldn’t find the kind of nightwear she wished existed for her daughter—something soft, soothing, thoughtfully designed, and gentle on a child’s delicate skin. So, like many mothers do when they can’t find what’s right for their child, she created it herself.

Snugbug is not just a brand. It’s a mother’s promise.

It started as a unisex nightwear and pyjama sets brand, but at its heart, Snugbug has always stood for one thing: giving children nothing but the best. Every stitch, every button, every pattern has been chosen with love and intention. From the pure, breathable cotton that’s soft as a cloud, to the handpicked wooden buttons that are gentle, safe, and sustainable—everything is crafted to comfort. There are no harsh prints, no itchy tags, and no compromises. Just honest materials and thoughtful design, like a warm hug from mumma at bedtime.

Inspired by Mothers. Created for Children.

Snugbug is the story of 95% of Indian mothers—who put their careers, their passions, and sometimes even their sense of self on pause to nurture their little ones. It’s also a celebration of the love that fuels them, and the belief that even in giving everything, they can create something beautiful. We don’t just sell nightwear. We wrap your child in love, softness, and safety—just like you would.